Being polite and treating people well is important to us. Fairness is important too so we have a fair pricing policy - you can see the total price for all our glasses, including lenses, finishes etc when you come into the shop.
Karl, our founding optometrist, is so passionate about eye tests, he doesn’t want to keep the magic to himself. That’s why, on his day off, you’ll find him teaching new students about eye tests at University.
We think eyes are pretty awesome, and we take a video of your eye and a retina pic of your eye which we will talk through with you in the consultation. Unlike some opticians, where knowledge is seen as leverage for extra sales, we like to give our customers their data back.
We give back to our local community through our ethical, local supply chain - it’s only a short dash to our lab on Ecce road where our frames are glazed and assembled.