THE ethical opticians in the heart of Sheffield
No rush. No upsell.
No pricing games.
Eye tests that take time.
Glasses chosen properly.
“That’s it, done, never going anywhere else. Absolutely gorgeous frames, and the most wonderful staff. Actually enjoyed shopping for glasses for the first time ever!”
“Best eye test I have ever had very thorough explained everything. Lovely staff. Can’t wait for my new specs too.”
Introduction to the story of better
Our philosophy is about doing optics better AND MORE ETHICALLY THAN HIGH STREET CHAINS.
Better eye tests
We listen, take our time, explain and do no up-selling.
Better value
All-in-one prices, no sneaky add-ons, inclusive finishes.
Better products
Quality frames, with no logos/writing on the sides
Better service
Personal, with opinions and some humour.
“Very impressed. Friendly and helpful staff. Detailed eye test with excellent, unhurried, consultation and explanation. Many lovely frames to choose from, perfect amount of assistance to help with the decision. Thanks!”
“I walked past here a few times thinking it looked way too ‘cool’ for a woman in her mid 40s. But I couldn’t have been more wrong! Warm and friendly service from super knowledgeable and passionate peeps with great values. And let me bring my dog in too!”
No suRprises on prices
No add-ons. No surprises at the till.
Eye tests are £45 (£25 for under 18s).
We allow an hour.
You’ll know the price at the beginning. Not the end.
Complete glasses (frame, lenses and coatings) are:
£175 / £275 / £375
25% off additional pairs for 12 months*.
Kids’ complete glasses from £125.
Daily contact lenses from £40/month (both eyes).
We don’t do NHS tests or vouchers.
*Don’t think spare, think “weekend glasses”
partnership
We are very pleased to partner with local climber Shauna who is a world champion, Olympian and lovely person. She wears a range of specs, all supplied by us.
If you follow Shauna on Instagram, you’ll see she wear her specs for all sorts of activities, but also wears daily contact lenses for some of her climbing - like when it rains in The Peaks. We recycle contact lenses by the way - bring your lenses and packaging in if you want to recycle yours.
From the blog
Blog - Ethical Optician
