The price should not be a secret only to be revealed when suits the seller

When I look at anything online I want to know the price. If it is not there it puts me off. Maybe it is just me? Anyway, I don’t want people to feel like that with our website or on our store.

When you walk in our place the prices are on the wall in big letters - if you can’t read them then you really do need an eye test. When you go on our website the pricing is there in the same format. Within a moments of walking in to our shop you can know the final price you will actually pay.

So many places have prices on the window that look very attractive offers, but how often do we end up paying that much - that’s not right and it does not have to be that way.

Someone recently advised us to remove our pricing from our website, as other local opticians (multiple and independent) don’t have there pricing visible. Why? Well, you ask them. My hunch is that if you knew what the final price was going to be you might be less likely to go in and if they can get you in, then you might find something you like that you’ll pay for, even if it was more expensive than you expected initially.

The infographic is meant to be self-explanatory, but please get in touch if you need more information.